As I Am Naturally CocoShea Spray Moisturizer 4 oz Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are ideal. Coconut Oil has been a hair beautifier since ancient times because...

Why apply: If you want to define your hair curls in the best way do that best with As I Am Curling Jelly, Coil & Curl Definer. This will wonderfully highlight high-definition curls and coils. For eliminating frizz in hair...

As I Am Detangling Conditioner 8oz As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker...

As I Am Double Butter Creme - 8 oz / 16 oz Rich Daily Moisturizer - Double Butter Cream Lavish Your Coils and Curls. Give Your Hair What It's Asking For... the Moisture Needed to Feel and Look Amazing! Moisture...

As I Am Hydration Elation - Intensive Conditioner - 8oz Immerse Your Coils and Curls in Moisture and Emollients. Ease of Combing Increased by 60%. Detangling made easier by 75%. Keep Them Strong and in Good Repair. Scheduled maintenance with...

As I Am - Classic - Leave In Conditioner 8 oz Curl Durability Increases by x5 Ease of Combing Improves by 65% Detangling made easier by 80% Strength of Hair Increase by 9% after One Use A great leave-in is...

Product Details As I Am Long & Luxe Strengthening Shampoo 12oz As I Am Long & Luxe Strengthening Shampoo cleanses hair and scalp gently, reduces tangles and combing damage, thereby strengthening hair for longer hair length. As I Am Long...

Reason to select: Render the much-desired hair smoothness. The hair will be held in place. Side by side, attaining smooth and stylish hair gets easy with its selection. As I Am Smoothing Gel 8 Oz can be labeled as the...

As I Am So Much Moisture - Hydrating Lotion - 8oz A modern customized glycerin-infused moisturizer for severely dehydrated hair. Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull,...

What is it good for? As I Am Twist Defining Cream is used for getting high-definition on the twists and curls that you already own. Benefits: You get shiny, smooth, and defined curls. It minimizes the frizz and hydrates hair,...